Ningbo culture shines at Cosmoprof Worldwide Bologna

International visitors make their own prints. [Photo provided to cityofningbo.com.cn]

At the recent Cosmoprof Worldwide Bologna in Bologna, Italy, companies from Ningbo showcased not only high-quality beauty products, but also a unique slice of Chinese culture.

At their exhibition booths, Ningbo enterprises introduced an interactive experience featuring traditional seal printing, an intangible cultural heritage. Visitors were invited to make their own prints, leaving vivid red imprints on scrolls that blended artistic expression with the city's cultural identity. The activity quickly became a highlight, drawing enthusiastic participation from international buyers and visitors.

As one of the world's largest and most influential beauty industry events, Cosmoprof Worldwide Bologna brought together over 3,000 companies from 64 countries and regions, who showcased more than 10,000 brands. Covering the entire value chain — from raw materials and formulations to packaging, branding, and retail services — the exhibition is widely regarded as a key barometer of global beauty industry trends.

People show their red imprints on scrolls. [Photo provided to cityofningbo.com.cn]